Vice President of eCommerce & Marketing Greater Saint Paul, MN Area

The Company is seeking a Vice President of eCommerce and Marketing to own online revenue and lead the marketing function across business units and sales channels. The role is accountable for eCommerce financial performance, conversion, margins, and marketing returns, and requires hands-on diagnosis and recovery of underperforming sites and channels. Responsibilities include setting operating rhythms and performance measures, managing agencies and vendors, developing the team, and expanding digital channels. The leader will also guide brand strategy, campaigns, acquisition integration, and technology partnerships, while reporting results and recovery plans to executive leadership and the board. Candidates should have a bachelor’s degree in marketing, business administration, or a related field, along with at least 10 years of eCommerce and marketing experience, including five or more years leading teams. Required experience includes owning online revenue or a comparable channel P&L at significant scale, leading a turnaround, and working in a private equity-backed or similarly demanding environment. Applicants should be skilled in analytics and digital commerce tools, able to build reports directly, and experienced in assessing teams and managing agencies. Background in distribution, equipment, industrial supply, or related sectors, as well as brand integration and marketplace or B2B channel experience, is preferred.

Hiring Company

All States Ag Parts, LLC.