Head of Product Marketing

The Company is seeking a Head of Product Marketing to lead the transformation of its complex platform into a clear and compelling narrative for various market verticals. The successful candidate will be responsible for defining the story and value proposition for the platform and its products, ensuring that each new offering is seamlessly integrated into the broader marketing strategy. This role involves building and leading a high-performing product marketing team, setting priorities, and standards, and working closely with sales and customer success to drive go-to-market strategies. The Head of Product Marketing will also be tasked with diagnosing the buyer journey, running experiments to optimize it, and developing a robust cross-sell playbook. Applicants should be general athletes with a strong background in product marketing, go-to-market strategy, and sales enablement, particularly in enterprise and complex markets, with a preference for healthcare. The role requires a leader with at least 10 years of experience in product marketing, 5 years in people management, and a proven track record of building and leading successful teams. The ideal candidate will be a curious and adept storyteller, fluent in data, and experienced in product architecture and commercialization. A bonus would be a background in fast-paced, product-led startups and experience marketing to the specific verticals of health systems, insurers, life sciences, and employers.