Vice President of Marketing Greater Santa Ana, CA Area

The Company is seeking a Vice President of Marketing to shape and execute its marketing vision, brand strategy, and commercial growth. The role leads professional, consumer, digital, and market-development marketing, building integrated plans that increase clinician adoption, practice engagement, patient demand, and utilization. Responsibilities include developing positioning and campaigns, coordinating go-to-market efforts across functions, and using customer insights and analytics to improve targeting and conversion. The executive will also build and lead the marketing organization, manage agencies and budgets, establish performance measures, and advise senior leadership on growth initiatives. Candidates should bring 15 or more years of marketing leadership experience, including at least five years in senior executive roles, and a record of scaling products and building teams in high-growth environments. A strong pharmaceutical or medical technology background is required; experience in eye care, aesthetics, premium brands, or procedure-based markets is preferred. The role calls for expertise in professional and consumer marketing, digital demand generation, clinician segmentation, commercial enablement, analytics, and cross-functional leadership. A bachelor’s degree is required, while an MBA or other advanced degree is preferred; proficiency with CRM, analytics, and office productivity tools is also expected.

Hiring Company

RxSight, Inc.