The Company is seeking a Marketing and PR Director with a bold vision to elevate the region as a premier international travel destination. The successful candidate will be responsible for managing marketing and PR in line with the company's strategy, leading brand development, and creating campaigns that enhance the visibility and demand for the region. This role demands a leader who can transform strategy into action, build a strong team, and collaborate with partner agencies to ensure the marketing efforts are effective and of the highest quality. The Director will also be tasked with digital marketing, customer journey development, and impact measurement, and must be prepared to combine strategic management with hands-on work. Applicants for the Marketing and PR Director position at the company should have a proven track record in strategic brand work, creative marketing, and international outreach. Strong leadership skills, experience in team management, and a background in digital marketing are essential. The role requires a candidate with a suitable university degree, fluent in Finnish and English, and with a readiness to make sharp marketing choices and try new approaches. Experience in tourism, service, or destination marketing is advantageous, as is a background in corporate event marketing and working with public sector stakeholders. The ideal candidate will be a visionary leader, capable of making a significant impact on the region's tourism development and global recognition.