Vice President, Paid Media
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Vice President, Paid Media
About the Role
Greater Boston, MA Area (Hybrid)
;Greater New York City, NY Area (Hybrid - Headquarter location)
;Greater Washington D.C. Area (Hybrid)
The Company is in search of a Vice President, Paid Media to join their dynamic team. This senior leadership role is pivotal in shaping and delivering integrated, audience-first paid media strategies for a diverse range of clients. The successful candidate will be responsible for leading paid media strategy across multiple accounts, developing channel-agnostic strategies, and overseeing the end-to-end execution of multi-channel campaigns. A key aspect of the role is to serve as a senior strategic partner, translating client objectives into effective media approaches and ensuring the delivery of high-quality, performance-driven work. The Vice President will also play a significant leadership role within the paid media practice, mentoring and developing team members, and contributing to the evolution of the company's paid media capabilities. Applicants for the Vice President, Paid Media position at the company should have a minimum of 10 years' paid media experience, with a strong background in developing and managing integrated, multi-channel media strategies. The role requires a deep understanding of the paid media ecosystem, including various channels such as paid social, search, programmatic, CTV, streaming audio, OOH, and print. Experience in both B2B and B2C environments, and across multiple industries, is highly valued. The ideal candidate will have a proven track record in client leadership, team management, and a collaborative, entrepreneurial approach to leadership. Essential skills include the ability to translate business objectives into media strategies, strong communication skills, and a proactive, problem-solving mindset. The role also involves staying current on industry trends and contributing to the development of the company's paid media products and processes.
Functions:
- Advertising/Media Planning
About the Company
Innovative communications company specializing in public relations & content marketing services
Industry
Public Relations and Communications
Type
Privately Held
Age
employees
501-1000
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