Head of Growth Marketing, Paid Acquisition & High-Ticket Funnels
Hiring Company
About the Role
Remote (anywhere in Australia)
The Company is seeking a Head of Growth Marketing to lead paid acquisition and improve performance across its marketing funnel. The role owns paid media strategy, budget allocation, growth forecasting, creative direction, conversion-rate optimization, email performance, and tracking and attribution. The successful candidate will diagnose funnel issues, develop and test advertising concepts and copy, improve lead quality, and establish consistent reporting and compliance processes. They will also lead and develop the marketing team, strengthen creative production and operating processes, and coordinate with the separate organic marketing function. Candidates should have led marketing for an offer generating at least $1 million per month and bring deep experience with high-ticket call funnels, expert-level Meta advertising, and measurable creative and hook development. The role requires experience managing a marketing team of five or more, improving creative-team output, and operating in a compliance-sensitive environment. Strong analytical, direct-response copywriting, testing, attribution, and team leadership skills are essential, along with daily use of AI tools to support research, analysis, and process development. Google Ads, funnel and split-testing platforms, and experience in relationship or emotional-transformation markets are advantageous.
Functions:
- Marketing
About the Company
Well-regarded marriage coaching company
Industry
Professional Training & Coaching
Type
Privately Held
employees
51-200