Head of Growth Marketing, Paid Acquisition & High-Ticket Funnels Remote (anywhere in Canada)

The Company is seeking a Head of Growth Marketing to take end-to-end ownership of paid acquisition and lead a marketing turnaround. Responsibilities include directing paid media strategy, budget allocation, forecasting, lead quality, conversion optimization, and structured funnel testing. The role also leads creative strategy and direct-response messaging, including ad concepts, video sales letter improvements, email direction, and quality control. The successful candidate will own tracking, attribution, compliance processes, competitor analysis, and the development of team processes, performance standards, and hiring plans, while coordinating with the organic marketing function. Candidates should have verifiable experience leading marketing for offers generating at least $1 million per month and deep expertise in high-ticket call funnels, optimizing for booked calls and sales. Expert Meta advertising knowledge, strong creative and hook direction, and experience managing a marketing team of five or more are required. Applicants should also have a record of improving creative-team output and building effective marketing processes, along with experience in compliance-sensitive advertising environments. Strong copywriting skills and daily use of AI tools for analysis and operational systems are expected; advanced Google Ads, funnel and testing platforms, and experience in emotional-transformation markets are advantageous.

Hiring Company

MM Coaching Limited