Head of Growth Marketing Remote (anywhere in Kenya)

The Company is seeking a Growth Marketing Lead to take on a pivotal role in driving customer acquisition, retention, and re-engagement in a profitable manner. The successful candidate will be responsible for the entire growth marketing strategy, with a focus on paid user acquisition across various digital platforms. This includes owning the paid UA budget, CAC, and payback, as well as building and running CRM and lifecycle marketing programs. The role demands a hands-on approach, from setting the growth strategy to launching and iterating on campaigns based on data analysis. The ideal candidate will have a proven track record in growth or performance marketing, particularly in the gaming, e-commerce, or consumer app sectors, and must be adept at both strategic planning and tactical execution. Applicants for the Growth Marketing Lead position at the company should have a minimum of 6 years' experience in a relevant field, with a strong emphasis on paid UA and CRM. The role requires a leader with a deep understanding of digital marketing channels, analytics tools, and a creative approach to performance marketing. The candidate should be comfortable with MMPs and have a background in managing a team, as well as experience in D2C strategy, particularly in emerging markets. The company values individuals who are proactive, analytical, and possess a high level of ownership. The work environment is fast-paced and dynamic, offering the opportunity to work with a diverse and global team.

Hiring Company

Carry1st