The Company is seeking a Head of CRO with a hands-on approach to lead and own every conversion test across its digital platforms. This includes site, landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells. The successful candidate will be responsible for setting the CRO strategy and executing it, from building the backlog to launching and analyzing tests. The role demands a high level of expertise, with a focus on driving measurable lifts in conversion rate, AOV, and revenue per visitor. The ideal candidate will have a proven track record of at least 3-4 years in running CRO programs for DTC brands, particularly on Shopify, and must be adept at using a range of tools including Intelligems, AfterSell, Microsoft Clarity, and Shopify analytics. Applicants for the Head of CRO position at the company should be prepared for a fast-paced, results-driven environment. The role requires a candidate who is not only technically proficient but also deeply passionate about their work, with a willingness to go the extra mile, including working overtime or on weekends if necessary. The company values a culture of creativity, data-driven decision-making, and a genuine will-to-win attitude. The Head of CRO will be expected to manage the CRO test plan, build and test funnels, and work closely with the founder to scale the business. Experience in subscription or pet brands is a plus, and the candidate must be an excellent cultural fit, embodying the company's core values of continuous improvement, speed, smart work, and overdelivering.

Hiring Company

Kittyspout