Interim Head of Performance Marketing, High-Ticket Coaching

The Company is seeking a Head of Performance Marketing to lead paid client acquisition and turn around its marketing performance. The role owns paid media strategy, budget allocation, growth forecasting, conversion optimization, funnel testing, email direction, attribution, and compliance processes. The successful candidate will guide creative strategy and messaging, improve the quality and volume of marketing output, and lead the marketing team, including hiring and performance management. They will also analyze competitors, build efficient AI-supported workflows, and coordinate with the organic marketing function. Candidates should have led marketing for offers generating at least $1 million per month and bring deep experience with high-ticket call funnels, optimizing for qualified calls and sales. Expert Meta advertising knowledge, strong creative and direct-response copy skills, and a verifiable record of improving campaign results are required. Applicants should have managed a marketing team of at least five and built processes that raised creative quality and output. Experience in compliance-sensitive advertising is essential; Google Ads, marketing analytics and funnel platforms, and relationship or emotional-transformation markets are advantageous.