The Company is in search of a Chief Growth Officer or Senior Vice President of Growth to take the helm of its full marketing engine. The successful candidate will be responsible for the strategic and commercial leadership of the brand, with a focus on driving the growth of the direct-to-consumer business. This pivotal role demands a builder with a proven track record in scaling both performance and brand marketing, particularly within the CPG or DTC sector. The role involves owning the full-funnel growth vision, setting and delivering on revenue and acquisition targets, and leading the annual marketing planning process. The ideal candidate will be a developer of people, with a strong emphasis on coaching, mentorship, and feedback, and will be adept at pressure-testing media plans while shaping the brand's market presence. Applicants must have a minimum of 15 years' of progressive commercial and marketing leadership experience, with a deep understanding of the DTC funnel, digital experience, and performance marketing economics. The role requires a leader who can balance the demands of acquisition and retention, and who is adept at building and scaling lifecycle and CRM programs. The Chief Growth Officer will also be responsible for maintaining brand integrity, overseeing a rigorous measurement framework, and fostering a culture of innovation and continuous improvement within the marketing team. Executive presence, excellent communication, and the ability to partner with executive teams and boards are essential. Experience in subscription or replenishment-driven DTC, particularly in the food, beverage, health and wellness, or pet sectors, is preferred.

Hiring Company

Marketing