Head of CRO Remote (anywhere in United States)

The Company is seeking a hands-on Head of CRO to lead conversion optimization across its digital storefronts and customer journeys. The role owns the testing strategy and backlog, develops and launches experiments across websites, landing pages, paid-acquisition funnels, offers, and post-purchase upsells, and ensures winning tests are implemented. Responsibilities include coordinating with developers, designers, and an external optimization agency; monitoring conversion performance; identifying and addressing drops; and reporting key metrics and results regularly. Success is measured by sustained improvements in conversion rate, average order value, and revenue per visitor. Candidates should have at least 3–4 years of experience running conversion optimization programs for direct-to-consumer ecommerce businesses, with evidence of tests that improved performance metrics. Hands-on experience building and testing paid-acquisition funnels and landing pages is required, along with strong experimentation skills, including hypothesis development, test sizing, and results evaluation. Applicants should be proficient with ecommerce analytics and testing tools, and experienced in briefing creative and development teams and managing agency work. Fluent English, a data-driven and proactive approach, and the ability to work effectively in a fast-paced environment are essential.

Hiring Company

Kittyspout