Head of Payer Marketing Remote (anywhere in United States)

The Company is seeking a Head of Payer Marketing to lead marketing strategy and execution for its payer-facing portfolio. Responsibilities include setting go-to-market plans, positioning, messaging, budgets, and pipeline priorities; using market research and sales insights to guide decisions; and developing targeted plans for strategic accounts. The role partners closely with Product and Sales leadership on launches and deal support, coordinates payer-related messaging across teams, and represents the portfolio at industry events and in external communications. The Head of Payer Marketing also builds and leads a team responsible for executing the marketing plan. Candidates should have 10 or more years of category or product marketing experience, including direct marketing to health plans, managed care organizations, or government payer programs. Strong knowledge of payer operations and economics—including risk adjustment, utilization management, quality ratings, government programs, and relevant regulatory and reimbursement trends—is required. Applicants should have a record of setting go-to-market strategy and delivering pipeline or revenue outcomes, along with direct experience developing payer-facing messaging. The role also requires close partnership with Product and Sales leaders, team leadership skills, and excellent communication abilities for engaging external industry audiences.

Hiring Company

Innovaccer