Executive Vice President, Search Marketing and Demand Generation

The Company is seeking an Executive Vice President of Marketing with a focus on search marketing and demand generation. The successful candidate will be tasked with driving enterprise-wide growth through a performance-driven, brand-aligned marketing strategy, with a particular emphasis on search marketing, including SEO, SEM, marketplace search, and on-site search. This role is pivotal in owning demand generation, brand stewardship, and customer growth, ensuring that search is fully integrated with content, performance media, lifecycle, and brand marketing. The EVP will be responsible for setting and leading a holistic marketing vision that aligns business objectives, brand strategy, and revenue growth, and must be adept at balancing short-term performance with long-term brand and customer value. Applicants must have a rare combination of technical search mastery, strategic leadership, and executive presence, capable of scaling efficient growth while protecting long-term brand equity. Core responsibilities include leading the global search strategy, overseeing all performance channels, and driving a disciplined test-and-learn culture. The role also involves maintaining brand integrity, optimizing customer lifetime value, and establishing executive-level dashboards and KPIs. The ideal candidate will have over 15 years' of progressive marketing leadership experience, with a proven track record in scaling growth within complex, high-traffic, digital-first or omnichannel businesses, and experience in managing large performance budgets and leading senior marketing teams.