Vice President of Marketing

The Company is seeking a Vice President of Marketing to spearhead the brand's presence and demand generation in a rapidly expanding market. This senior leadership role is pivotal in shaping the marketing function and the brand itself, ensuring a bold and consistent identity that resonates in the competitive entertainment space. The successful candidate will be responsible for building and leading the US marketing team, driving marketing initiatives across various channels, and owning the launch strategy for new venues to create significant buzz and anticipation. A key aspect of the role is to work closely with the CEO and leadership team to turn growth plans into tangible market excitement, resulting in strong footfall and a loyal customer base. Candidates for the Vice President of Marketing position at the company should be seasoned professionals with a background in hospitality, entertainment, leisure, or consumer brands. The role requires a proven track record in building or scaling marketing within a fast-moving, multi-site business, with a focus on successful launches and brand moments. The ideal candidate will be adept at both strategic brand thinking and hands-on execution, and must be commercially astute, with a keen eye on delivering real results and impact. The role is based in Dallas, Texas, and the candidate should be open to travel as needed.