Head of Marketing

The Company is seeking a Head of Marketing to lead its growth strategy in the domestic market. The successful candidate will be responsible for enhancing business growth and brand value through the promotion of digital marketing, Go-To-Market strategies, and strategic partnerships. This role involves planning and executing digital growth strategies, building partnerships with media and platforms, and overseeing GTM strategies, including product, pricing, distribution, and promotion. The Head of Marketing will also be tasked with optimizing marketing investments, managing ROI, and collaborating with APAC/global headquarters to propose domestic market strategies. Strengthening the marketing organization and improving digital and analytics capabilities are key aspects of the position, as is the identification of growth opportunities based on consumer data and market trend analysis. Applicants for the Head of Marketing position at the company should have a minimum of 10 years' experience in a leadership role within the marketing field, with a strong focus on commercial-driven digital marketing, performance marketing, and the building of KOL/PR and strategic partnerships. The role requires a candidate with a Bachelor's degree in a related field, fluent in Japanese and with business-level English, and a proven track record in budget management and ROI optimization. Preferred qualifications include experience in implementing D2C/CRM platforms, working in APAC/global environments, and an MBA or equivalent qualification. The company values candidates with a background in premium brand consumer business, and the role offers the opportunity to work in a global environment with a focus on high-quality product development and technological innovation.