Vice President of Sales, OEM & Channel Greater Coventry, United Kingdom Area

The Company is seeking a VP Sales for its fleet telematics business, which is at the forefront of the connected-vehicle intelligence market. The successful candidate will be responsible for the end-to-end revenue function, with a focus on team building, leadership, and commercial strategy. This is a pivotal role that demands a hands-on, player-coach approach, particularly in the initial phase of the team build. The VP Sales will be expected to design and lead a sales organization, with a clear mandate to own new business acquisition and account growth. Key responsibilities include team recruitment, onboarding, and development, as well as the establishment of a structured sales process and CRM discipline. The role also requires a deep understanding of the UK/EU commercial fleet landscape, including OEMs, compliance regimes, and channel dynamics. Candidates for the VP Sales position should have a proven track record in B2B sales leadership within telematics, fleet technology, SaaS, IoT, or a related market. The ideal candidate will have experience in a similar role, with a strong emphasis on personal revenue ownership and a history of building and managing high-performing sales teams. Commercial rigor, including forecast accuracy and pipeline management, is essential. The role demands a strategic thinker with the ability to drive cross-sell opportunities and protect key accounts. Familiarity with HubSpot and structured qualification frameworks is a plus, as is experience in private-equity or long-term-hold ownership environments. The Company is committed to diversity, equity, and inclusion, and the VP Sales will be expected to uphold these values in their leadership.

Hiring Company

Banyan Software