Vice President, Media Greater Dallas, TX Area

The Company is seeking a Vice President of Media to lead the charge in winning the consideration moment and driving guest acquisition. This pivotal role is at the forefront of building a modern media function that directly impacts the growth of the business. The successful candidate will be responsible for developing and executing search strategies, both paid and organic, to ensure the brand is front and center when guests are making decisions. This includes staying ahead of the rapidly evolving search landscape, particularly in the context of AI-driven platforms. The role also involves leading paid media across various social channels, with a focus on hyperlocal activation to connect national reach with local store needs. The VP of Media will be a key partner to the brand, creative, digital, and CRM teams, working in close collaboration to create breakthrough moments and real business momentum. Candidates for this role should be seasoned media leaders with a proven track record in driving acquisition and delivering tangible business results. A deep understanding of search, both paid and organic, is essential, as is the ability to leverage AI and advanced analytics for measurement and optimization. The ideal candidate will be a true collaborator, able to work seamlessly with cross-functional teams, and will have a genuine curiosity about the guest experience. This curiosity should be reflected in their approach to segmentation, targeting, and messaging at both the national and local levels. The role requires a leader who is energized by growth, and who can not only guide the media strategy but also develop and uplift their team in the process.

Hiring Company

Dave & Buster's Inc.