Head of Off Trade

The Company is in search of a Head of Off Trade to spearhead the growth of its iconic portfolio of spirits brands. This pivotal leadership role is focused on the off-trade channel, including grocery, convenience, and wholesale, and is responsible for executing the end-to-end on-trade strategy, driving sustainable brand growth, and enhancing customer engagement. The successful candidate will be tasked with supporting and delivering the commercial strategy, managing strategic relationships, and developing joint business plans to ensure profitable growth and increased market share. Strong leadership, account management, and brand development skills are essential, as is a proven track record in off-trade sales within the drinks FMCG sector, with a preference for spirits experience. Applicants for the Head of Off Trade position at the company should be strategic thinkers with strong negotiation skills, financial acumen, and a results-driven, resilient approach to delivering growth in a competitive market. The role requires the ability to build and maintain trusted relationships with buyers and senior retail stakeholders, as well as the capacity to influence cross-functional teams. Responsibilities also include market performance monitoring, identifying new opportunities, and delivering category-led solutions. The ideal candidate will have an established network and excellent relationships with key multiples, and will be adept at managing pricing surveys, competitor analysis, and demand requests. Collaboration with marketing, finance, and supply chain teams is crucial to align on commercial goals, and the role involves taking ownership of sales forecasting, budget management, and target delivery.