Head of Paid Media
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Head of Paid Media
About the Role
Remote (anywhere in Brazil)(Brazil)
The Company is seeking a Head of Paid Media with a relentless drive to scale a DTC brand to unprecedented heights. The ideal candidate is a proven leader with a strong focus on team development and a deep understanding of the scientific method and growth strategies. This role is pivotal in the company's mission to dominate the mid-high ticket anti-aging space, and the successful candidate will be responsible for building and leading a paid media engine across various platforms, including Meta, Google, AppLovin, Native, and Amazon. The Head of Paid Media will be expected to take ownership of the function, challenge and mentor media buyers and agencies, and work closely with cross-functional teams to unlock scalable offers and funnels. Applicants for the Head of Paid Media position at the company should be prepared to work in a fast-paced, high-growth environment and be committed to the values of the organization, which include big dreams, mentorship, speed, aggression, and intellectual honesty. The role requires a candidate who is not only results-driven but also dedicated to the development of their team and the continuous pursuit of excellence. Responsibilities include increasing the throughput and success of the paid acquisition engine, developing and implementing growth strategies, and constantly seeking to improve the LTV/CAC ratio. The successful candidate will be a cultural guardian, hold leaders accountable, and be a mentor to their team. A strong background in scaling advertising budgets within a high-growth DTC or direct response business is essential, as is the ability to design and optimize complex forecasting models.
Functions:
- Marketing
- Advertising/Media Planning
Compensation
USD $200,000 (salary) per year
About the Company
A high-growth skincare company delivering transformational skincare products and programs at scale
Industry
Pharmaceuticals
Type
Privately Held
Age
employees
51-200
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