The Company is seeking a Chief Marketing & Communications Officer (CMCO), Head of Growth to provide strategic leadership in marketing, communications, brand management, and enrollment growth for its digital learning programs. The successful candidate will be responsible for establishing and refining the enterprise growth strategy, leading brand positioning and messaging, and overseeing the execution of integrated marketing and enrollment initiatives. This role requires a strong understanding of online higher education markets, learner behavior, and enrollment management practices, as well as the ability to lead cross-functional teams and enterprise-level strategic initiatives. The CMCO will also be tasked with analyzing enrollment, market, financial, and learner performance trends to inform strategy and investment priorities. Applicants for the CMCO, Head of Growth position at the company should have a Bachelor's degree and at least 7 years of leadership experience in marketing, communications, enrollment growth, or related functions, with a preference for a Master's degree. The role demands a candidate with a proven track record in developing and executing data-informed marketing and growth strategies, as well as experience in managing and developing teams. Strong management capabilities, strategic leadership, and the ability to challenge assumptions and foster a culture of continuous learning are essential. The CMCO will be expected to inspire trust, work collegially with stakeholders, and communicate complex information effectively. Knowledge of emerging trends in digital learning, artificial intelligence, and experience with advanced analytics for growth strategies are also desirable.

Hiring Company

University of Tennessee, Knoxville