The Company is in search of a Senior Vice President for Brand Strategy and Communications. This pivotal role is focused on leading the global brand at an enterprise level, with responsibilities that extend beyond traditional PR and communications to include brand strategy, creative direction, and the stewardship of the brand's narrative across all business sectors. The successful candidate will be the final authority on brand strategy, leading a genuine global repositioning, and will be expected to have a strong international background, particularly in the luxury or premium sector. The role demands a leader with a proven track record in brand transformation, strong stakeholder management skills, and the ability to inspire a collaborative and long-tenured culture. As the Senior Vice President, the key tasks will involve owning the brand strategy, setting global creative direction, and ensuring brand guidelines are enforced. The role also includes overseeing brand communications, translating brand strategy into guest experience principles, and leading the strategy for global partnerships and events. The ideal candidate will have senior brand leadership experience in a luxury or premium sector, a history of leading brand strategy at a global level, and experience in managing agency partners and creative ecosystems. The company values a leader who is vision-driven, empathetic, and committed to a multi-year transformation, and the role requires the ability to build and lead a high-performing global brand and communications team.