Head of Acquisition

The Company is seeking a Head of Acquisition to lead the development and execution of a robust customer acquisition strategy. This senior role is pivotal in driving the business's growth and requires a candidate with a strong background in iGaming acquisition, particularly in the areas of affiliates, performance marketing, sportsbook acquisition, SEO, and creator channels. The successful candidate will be responsible for owning the acquisition strategy, setting and achieving targets, and managing the budget allocation across the group's brands. A key focus of the role is to diversify and scale acquisition channels, as well as to reduce reliance on individual partners and traffic sources. The Head of Acquisition will also be tasked with coordinating various acquisition activities, managing acquisition economics, and working closely with the marketing analytics team to ensure a deep understanding of player quality by source. Applicants for the Head of Acquisition position at the company should have a proven track record in managing significant acquisition budgets and a detailed understanding of various acquisition models, including CPA, rev share, and hybrid deal structures. Experience in the Australian market, particularly in the offshore sector, is highly regarded. The role requires a candidate with a strong commercial and analytical mindset, capable of managing and developing teams, and with a firm grasp of key performance metrics such as CAC, NGR, LTV, and payback. The ideal candidate will be a strategic leader with a passion for shaping the acquisition function and growing the organization as channels expand. Knowledge of creator and influencer acquisition is an advantage, and the role demands a professional who can bring all these elements together under a single, commercially driven approach.