Head of Digital

The Company is seeking a Head of Digital to spearhead and execute its digital and e-commerce strategy. The successful candidate will be responsible for the overall digital trading performance, with a focus on delivering an exceptional customer experience, maximizing online sales, and ensuring the profitability of digital channels. This hands-on leadership role requires a professional with a strong commercial background, technical understanding, and expertise in digital marketing. The Head of Digital will work closely with various internal teams and external partners to identify and implement opportunities for increasing online traffic, improving conversion rates, and enhancing customer engagement. Key responsibilities for the Head of Digital include owning and delivering the company's digital and e-commerce strategy, developing a clear digital roadmap, and taking accountability for online revenue and profitability. The role also involves leading the digital marketing strategy across various channels, such as SEO, PPC, and email marketing, and overseeing the development and optimization of campaigns. The ideal candidate will be adept at website management and optimization, continuously improving usability and conversion rates, and ensuring that the company's digital platforms remain market-leading and customer-focused. A proactive approach to monitoring market trends and competitor activity is essential to maintain a competitive digital proposition.