The Company is seeking a Vice President for Marketing Communications to join its leadership team. The successful candidate will be responsible for developing and executing strategic marketing, communications, and growth initiatives that enhance brand awareness, increase enrollment and revenue, and support the institution's mission. This role requires a visionary leader with a proven track record in marketing and communications, particularly in the context of higher education. The VPMC will partner with various university departments to launch new initiatives, manage the marketing budget, and ensure that the marketing plan aligns with the institution's goals. Essential duties include recruitment marketing, brand management, digital content management, and public relations. Applicants for the VPMC position at the company should have a minimum of 15 years' experience in marketing communications, with a preference for those who have worked in higher education. The role demands a leader with a strong background in strategic planning, advertising, and integrated marketing, including the use of social media and technology to enhance recruitment efforts. The ideal candidate will have the ability to synthesize data, lead a high-performing team, and work effectively with diverse stakeholders. A Bachelor's degree in marketing, communications, or a related field is required, with a Master's degree preferred. The VPMC will also be expected to have excellent communication skills, be adept at crisis management, and be proficient in digital content management and SEO strategies.

Hiring Company

Gwynedd Mercy University