Vice President, Guild Retention & Engagement
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Vice President, Guild Retention & Engagement
About the Role
Greater Provo, UT Area (Headquarter location)
The Company is seeking a VP of Guild Retention and Engagement to take on a pivotal role in the growth and sustainability of its audience-driven studio and streaming platform. The successful candidate will be responsible for the end-to-end strategy and execution of member retention, with a focus on reducing churn and increasing lifetime value. This senior leadership position demands a proven track record in subscription or DTC businesses, particularly within the streaming and paid membership space. The VP will be expected to own key retention KPIs, lead cross-functional teams, and partner with product, data science, and other departments to build and implement effective retention strategies. A deep understanding of lifecycle CRM, predictive churn, and a strong analytical background are essential, as is the ability to operate with a mission-driven, values-based approach. Applicants for the VP of Guild Retention and Engagement at the company should have a minimum of 10 years' experience in subscription or DTC businesses, with a significant focus on streaming and paid membership platforms. The role requires a leader with a proven ability to own retention and churn at a senior level, and who is adept at working across various functions to drive results. Experience in building and leading high-performing teams, as well as a preference for those who have scaled retention organizations at similar subscription platforms, is highly valued. The ideal candidate will be mission-fit, with a genuine excitement for values-driven storytelling and the audience-powered model. A background that includes both marketing-led lifecycle and product-led retention, along with familiarity with the company's work, is also preferred.
Functions:
- Marketing
About the Company
Innovative crowdfunded media & entertainment company
Industry
Entertainment
Type
Privately Held
Age
employees
51-200
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