The Company is in search of a Vice President, Brand, Operations & Marketing to lead a prominent portfolio of Asian QSR concepts. The successful candidate will be responsible for overseeing the long-term vision, business planning, and growth strategies of the brands, ensuring alignment across all brand-building processes. This role requires a strategic and results-oriented individual with a proven track record in brand management, equity development, and driving customer targeting strategies. The VP will also be tasked with leading product innovation, managing franchisor/franchisee relationships, and optimizing business unit performance. Applicants must have a Bachelor’s degree in business administration, marketing, or a related field, and senior-level experience in a multi-unit retail or QSR/restaurant environment. Core competencies include bilingualism in English and French, digital acumen, and a strong ability to lead and collaborate with cross-functional teams. The role demands a customer-obsessed marketer and operational strategist who can drive results through franchisee partnership and teamwork. The VP will be expected to educate and align teams around the brand portfolio's vision, oversee operations and marketing teams, and manage departmental budgets to meet corporate objectives.