Head of Performance Marketing & Growth

The Company is in search of a Head of Performance Marketing & Growth with a strong commercial mindset to spearhead customer acquisition and performance-driven growth initiatives on an international scale. This pivotal role demands a leader who can seamlessly blend strategic vision with hands-on expertise in performance marketing, particularly in the areas of shaping marketing investment decisions, optimizing acquisition performance, and driving sustainable, profitable growth. The successful candidate will be tasked with defining and executing the global performance marketing strategy, managing significant digital media investments, and leading performance across a variety of acquisition channels, including paid search, SEO, paid social, display, video, YouTube, and affiliate marketing. A key aspect of the role is the establishment of robust performance measurement frameworks and the continuous evaluation of channel effectiveness to ensure a competitive edge. Applicants for this role at the company should possess a minimum of 10 years' experience in performance marketing, growth marketing, digital acquisition, or related fields, with a proven track record in managing substantial digital media investments. Deep expertise in customer acquisition channels and a strong understanding of marketing effectiveness metrics are essential. The ideal candidate will have a background in consumer-oriented industries and a history of success in developing and executing acquisition strategies across multiple markets. An analytical, data-driven approach, exposure to international markets, and the ability to influence senior stakeholders in a matrix organization are also required. The role offers the opportunity to lead and develop high-performing teams, as well as to partner with external agencies and technology partners, all within a dynamic, international, and performance-driven environment.