Vice President, Marketing Remote (anywhere in Canada)

The Company is seeking a VP, Marketing to join their dynamic team. The successful candidate will be a strategic executive with a strong background in leading marketing and business development teams, particularly in a B2B SaaS and GovTech environment. This role is pivotal in driving the company's growth and expansion, with a focus on developing and executing integrated marketing and go-to-market strategies that align with corporate objectives. The VP, Marketing will be responsible for strengthening the company's brand, market presence, and thought leadership, as well as supporting revenue growth across target municipal and government markets. Key responsibilities include providing leadership to the marketing and business development teams, establishing clear goals and KPIs, and ensuring that resources are aligned with the highest-value growth opportunities. The ideal candidate will have over 10 years of progressive marketing leadership experience, a proven track record in building and executing growth-focused strategies, and a strong understanding of SaaS demand generation and marketing operations. Experience in a PE-backed, high-growth, or investor-driven environment is strongly preferred. The role requires a leader with exceptional communication, influencing, and executive presence, who can partner with the CRO, Sales, and other leaders to create a coordinated customer journey and revenue engine. The VP, Marketing will also be expected to maintain market and customer insight, develop reporting and attribution models, and contribute to corporate strategy as a member of the Senior Leadership Team.

Hiring Company

PSD