Interim Head of Marketing, Food/FMCG
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Interim Head of Marketing, Food/FMCG
About the Role
Remote (anywhere in Germany)
The Company is in search of a Head of Marketing with a strong background in food or FMCG marketing to spearhead the brand and product marketing strategy in Germany. The successful candidate will be responsible for developing and executing the overall marketing and brand strategy, leading the go-to-market strategy for new and existing products, and driving product push growth initiatives to enhance market share and visibility. This pivotal role requires a hands-on approach, fluency in German and English, and a proven track record in product and trade marketing, particularly within the German market. Key responsibilities for the Head of Marketing include leading a team of trade marketing professionals, building strong relationships with key retail partners, and ensuring optimal product presence across various channels. The role also involves collaborating with cross-functional teams, managing the marketing budget, and tracking performance metrics. The ideal candidate will have a minimum of 8-10 years' of progressive marketing experience, with a focus on product and trade marketing, and a strong understanding of consumer insights, product testing, and market research. Exceptional strategic thinking, business acumen, and leadership skills are essential, as is the ability to work both independently and as part of a collaborative team.
Functions:
- Marketing
About the Company
Consumer goods company seeking hands-on marketing leadership to grow Germany market presence.
Industry
Consumer Goods
Type
Privately Held
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