The Company is seeking a Chief Commercial Officer (CCO) to take ownership of its commercial engine, with a focus on leading marketing, sales, growth, and e-commerce. The CCO will be responsible for defining and executing the brand's go-to-market strategy, enhancing community connections, and driving measurable revenue growth across both physical and digital channels. This executive will have direct accountability for key commercial metrics and will be expected to develop and lead the implementation of the company's commercial strategy, including brand positioning, marketing-channel strategy, and budget allocation. The role also involves building a robust commercial measurement framework, ensuring brand consistency across all channels, and leading a high-performing commercial team. Candidates for the CCO position at the company should have a senior leadership background in commercial, marketing, growth, or brand management, with a proven track record of elevating consumer-facing brands. Strong community-marketing instincts, digital fluency, and the ability to build authentic relationships with customer communities are essential. The ideal candidate will have an entrepreneurial, action-oriented approach, and a strong execution discipline, with the ability to move initiatives from strategy to implementation. People leadership skills, including the ability to develop talent and build a team capable of scaling with the business, are also required. The CCO must operate with a hands-on, builder mentality, and be committed to the company's culture, community, and values.