Chief Commercial Officer, HSBC Life Singapore Greater Singapore Area

Ready to shape HSBC Life Singapore’s brand and customer growth agenda?

Why HSBC

HSBC is one of the largest banking and financial services organisations in the world. Guided by our purpose of opening up a world of opportunity, our ambition is to become the world’s most trusted bank globally, putting customers at the heart of everything we do.

The Role

As Chief Commercial Officer for HSBC Life Singapore you’ll sit on the Operating Committee and report to the Chief Executive Officer. You’ll be accountable for brand, marketing, communications, customer lifecycle management and commercialising the business’s key strategic initiatives. This role shapes how HSBC Life Singapore goes to market, how we deepen customer relationships and how we strengthen our position across key distribution channels. Success means clear commercial priorities, strong execution from strategy through to launch and measurable performance across customer growth and marketing effectiveness. You’ll ensure customer insight and market intelligence inform key business decisions in a fast-moving integration and transformation environment.

What you'll be doing

Set the commercial priorities and strategic initiatives for brand, marketing, communications and customer outcomes

Monitor market developments, customer insights and market intelligence to identify risks and opportunities

Shape a commercialisation strategy with Product and Distribution, including execution milestones and business cases

Deliver go-to-market plans for new product launches and product refreshes

Build commercial plans to support a high-quality agency channel and deepen penetration within HSBC’s retail banking customer base

Advance strategies to develop a market-leading high-net-worth (HNW) insurance business and strengthen relationships with IFAs and brokers

Embed customer lifecycle strategies across acquisition, retention, relationship deepening and maturity or surrender recapture

Oversee the rebranding programme and the design and delivery of customer campaigns, ensuring robust ROMI

What we're looking for

Bring extensive executive-level experience across brand, marketing, communications and commercial growth initiatives

Demonstrate success delivering large-scale growth programmes from strategy through to execution

Offer deep knowledge of consumer-facing insurance products and propositions including marketing and brand strategy

Apply a strong understanding of the life and health insurance landscape in Asia

Navigate a matrix organisation and deliver outcomes at pace in an integration or transformation environment

Build and run customer segmentation and customer management strategies across multiple distribution channels, including agency, bancassurance and IFA

Use strong project management capability to manage complex programmes with clear milestones and business cases

Communicate clearly in writing and in executive settings, using influence to support change and performance

Commercialising Growth for Customers

If you want to shape how HSBC Life Singapore builds its brand and grows customer relationships this role gives you the remit to make it happen. You’ll work closely with the CEO office, Product and Distribution leadership to convert strategic intent into market impact. The focus is practical - better propositions, stronger campaigns and clearer customer outcomes across channels. Apply to help set the agenda and turn it into measurable results.

Opening up a world of opportunity

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.