Vice President of Retail Stores Greater New York City, NY Area + 1 more

Position Overview

The VP of Retail Stores will be a key member of Tuckernuck’s leadership team and is responsible for leading the strategy, development, and operational execution of Tuckernuck’s growing retail store footprint.

This role will oversee the full lifecycle of our physical retail store business from market strategy, site selection, and lease negotiations through store design, construction, openings, fleet planning, and ongoing operational performance. The VP will partner closely with cross-functional leaders across Finance, Merchandising, Marketing, Design, Technology, Operations, and HR to ensure our stores reflect the Tuckernuck brand and deliver an exceptional customer experience.

The ideal candidate is both a strategic thinker and an exceptional operator, someone who can envision what our retail fleet should look like several years from now while also driving the details required to open a store on time, on budget, and to the highest standard. Most importantly, this leader will help Tuckernuck scale thoughtfully while protecting what makes the brand special, creating physical stores that deepen customer relationships and strengthen the overall Tuckernuck experience.

Core Responsibilities

Retail Strategy & Fleet Development

• Develop and execute Tuckernuck’s long-term retail store strategy and physical store footprint in partnership with the executive team.

• Develop a multi-year retail fleet plan, including market prioritization, store count, timing, format, and investment requirements.

• Identify and evaluate new markets and opportunities for expansion based on customer demographics, brand awareness, market potential, and financial performance.

• Partner with Finance to develop business cases, investment models, and ROI expectations for new stores.

• Monitor the performance of the existing fleet and make recommendations regarding growth, optimization, relocation, expansion, or closure.

• Serve as the executive owner of Tuckernuck’s physical retail strategy and ensure alignment with the broader company growth plan.

STORE DEVELOPMENT, CONSTRUCTION & OPENINGS

• Lead the end-to-end development of new stores, from initial site evaluation through grand opening.

• Partner with the Co-Founder, Chief Creative Officer, Finance, Operations, and external partners on site selection, lease negotiations, architectural planning, permitting, construction, fixtures, technology, and store readiness.

• Establish clear project plans, budgets, timelines, milestones, and accountability for each store development.

• Lead cross-functional teams and external vendors to ensure stores open on time, on budget, and in accordance with Tuckernuck’s brand standards.

• Develop a repeatable and scalable store opening process as Tuckernuck expands its fleet.

• Oversee post-opening assessments and identify opportunities to continuously improve the store development process.

• Build and maintain strong relationships with landlords, developers, brokers, contractors, architects, and other real estate and construction partners.

RETAIL OPERATIONS

• Provide strategic leadership and oversight of retail operations across the Tuckernuck store fleet.

• Establish consistent operating standards and processes while preserving the unique customer experience and culture of each location.

• Partner with the retail leadership team to drive sales, profitability, customer experience, labor productivity, and operational excellence.

• Develop and monitor key retail KPIs and use data to identify opportunities and address performance gaps.

• Ensure stores are appropriately staffed, equipped, and supported to deliver an exceptional customer experience.

• Partner with HR and Retail leadership on organizational structure, talent strategy, leadership development, and succession planning as the fleet grows.

• Establish scalable operating infrastructure that can support continued store expansion.

CUSTOMER EXPERIENCE & BRAND

• Ensure the physical retail experience consistently reflects and elevates the Tuckernuck brand.

• Partner with Design, Merchandising, Marketing, and Creative to translate the brand into compelling physical environments.

• Identify opportunities to create differentiated experiences that drive customer engagement, loyalty, and traffic.

• Stay current on evolving retail concepts, customer behaviors, technology, and best practices to ensure Tuckernuck remains innovative and relevant.

LEADERSHIP & CROSS-FUNCTIONAL PARTNERSHIP

• Serve as a strategic partner to the Co-Founder and executive leadership team on all matters related to physical retail stores.

• Build strong partnerships across Merchandising, Marketing, Design, Finance, Technology, Operations, and HR.

• Lead, develop, and inspire a high-performing retail organization as the business scales.

• Bring structure, accountability, and disciplined execution to a rapidly growing retail organization.

• Represent Tuckernuck externally with landlords, brokers, developers, vendors, and other strategic partners.

Minimum Qualifications

• 15+ years of progressive retail leadership experience, with significant experience overseeing multi-unit retail operations and/or retail development.

Knowledge/Skills/Abilities

• Proven experience leading store openings, renovations, relocations, and/or large-scale retail development projects.

• Experience managing or significantly influencing a growing store fleet, including market strategy and fleet planning.

• Strong financial acumen with experience developing budgets, business cases, capital plans, and ROI analyses.

• Demonstrated ability to manage complex, cross-functional projects with multiple internal and external stakeholders.

• Strong understanding of retail real estate, construction, store development, and physical retail operations.

• Experience building scalable processes and infrastructure in a growth-oriented organization.

• Exceptional communication, relationship-building, and executive presence.

• Highly organized, analytical, and comfortable operating at both the strategic and tactical levels.

• A strong appreciation for brand, customer experience, and the role that physical retail plays in building a modern omnichannel business.

• Willingness to travel regularly to stores, development sites, and key markets.

Compensation

Compensation for the role will be determined based on the candidate's qualifications, skills, and experience. The estimated annual compensation for this role is $235,000-$265,000 + bonus; classified as full-time exempt and not eligible for overtime. At Tuckernuck, we care about our team and offer benefits that support your health, growth, and work-life balance. This includes medical, dental, and vision coverage, a 401(k) with a company match, generous paid time off and holiday, paid new parent leave, a generous employee discount, and other great perks.

Core Values

The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.

• Teamwork Makes the Dream Work

• Find the Fun

• Stay Authentic

• Respect

• Entrepreneurial Spirit

• Start Strong & Finish Strong

• Have Courage

• Continuous Improvement

Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.