Head of Advertising Sales, B2B Media

The Company is seeking a Head of Advertising Sales to strengthen core client sales and expand into new markets and business groups. The role will develop and execute a growth plan focused on the B2B sector, particularly financial services, and collaborate with editorial and technology teams to create new advertising solutions. Responsibilities include managing advertising inventory, pricing, placement, fill rates, and yield, as well as securing multi-quarter and annual client contracts. The successful candidate will also lead, mentor, and develop the advertising sales and execution team. Candidates should have at least 10 years of media sales experience, including four or more years in a leadership role, and a strong record in B2B media and advertising sales. They should be skilled at matching advertising solutions to clients’ marketing objectives and have deep knowledge of ad-serving platforms, programmatic trends, and inventory management. Excellent English communication skills and the ability to present data-driven proposals clearly are required; Cantonese or Mandarin is an advantage.