Head of Brand Communications

The Company is seeking a Head of Brand Communications to lead brand communications strategy and strengthen engagement with golfers in the Japanese market. The role involves translating brand guidelines into locally relevant activity, developing public relations and branding initiatives, and creating integrated communications with digital channels at the center. Responsibilities include overseeing content and owned-channel performance, using audience insights to build brand loyalty, and collaborating with internal teams and external partners. The successful candidate will also lead and develop the communications team, manage agency relationships, and ensure activities are planned and delivered effectively. Candidates should bring significant brand management experience, including planning events and managing schedules and budgets, along with around five or more years of leadership experience. Strong expertise in public relations, specialist media, digital communications, social media strategy, and content development is required, as is experience managing and evaluating external agencies. Excellent collaboration and communication skills, native-level Japanese, business-level English, and a strong personal interest in golf are essential. A bachelor’s degree in marketing, communications, or business is preferred; experience in golf, sports, luxury consumer goods, or agency brand management is an advantage.