Head of Brand Marketing

The Company is seeking a Head of Brand Marketing to lead its marketing initiatives. Responsibilities include developing brand and market-launch strategies, planning and optimizing integrated campaigns across multiple channels, and driving product announcements and customer engagement. The role oversees advertising, public relations, agency partnerships, media strategy, and sponsorships, while analyzing market trends, competitors, and consumer insights. The successful candidate will collaborate across teams to support sales and market-share goals, manage budgets and performance metrics, and lead the marketing team. Candidates should have at least 10 years of leadership experience in brand management and marketing, ideally in consumer electronics, mobile technology, or FMCG, and at least five years managing teams across creative, digital, and product marketing. A strong record of launching products through integrated, multichannel campaigns is required, along with skills in market analysis, consumer journey mapping, and marketing performance tracking. A bachelor’s degree in marketing, business administration, communications, or a related field and fluent Japanese are required; an MBA is preferred.