Head of BtoC Marketing & Growth

The Company is seeking a Head of BtoC Marketing & Growth to lead user acquisition, activation, retention, and business growth. Responsibilities include developing and executing marketing strategies, managing advertising and web content, building relationships with key opinion leaders, and establishing user communities and customer relationship management processes. The role will analyze KPIs, customer and market data, and campaign effectiveness to guide improvements and investment decisions. It will also involve collaborating across teams, documenting successful approaches, and supporting recruitment and team development. Candidates should have a proven record of growing customer numbers through marketing and meeting activation and retention targets, along with experience making substantial marketing investment decisions. Strong relationship-building, analytical, strategic planning, and hands-on execution skills are required, as is the ability to conduct quantitative analysis independently and deliver against numerical goals. A bachelor’s degree, fluent Japanese, and business-level English are required. Healthcare marketing experience and practical startup experience are preferred.