VP, Media (Cross-Channel Investment) Greater New York City, NY Area + 2 more

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

*This position is not remote. It will require coming into our future Dallas office or our NY office 4 days a week.

We are seeking a VP, Cross-Channel Investment to serve as the senior investment leader for a large, multi-market client business. This role sits at the center of the investment ecosystem, bringing together channel expertise, audience insights, and business priorities to shape a unified investment strategy.

The VP will drive alignment across teams, guide critical investment decisions, and elevate the quality of investment thinking across the business. Success requires a leader who can turn complexity into clarity and translate strategy into measurable results.

Responsibilities

Investment Strategy & Leadership: Lead integrated investment strategy across U.S. and international markets, aligning channel recommendations to a unified business and media investment approach.

Cross-Channel Integration: Serve as the senior cross-channel investment leader, connecting planning, activation, optimization, and measurement into a cohesive portfolio strategy.

Investment Stewardship & Decision-Making: Guide cross-channel investment decisions, evaluating tradeoffs related to budgets, audiences, market priorities, performance, and emerging opportunities.

Channel Team Partnership: Partner with channel specialists to strengthen the overall investment strategy while preserving channel ownership and subject-matter expertise.

Client Leadership & Communication: Act as the primary investment advisor to clients, translating complexity into clear, actionable recommendations and decision-oriented narratives.

Governance & Quality Assurance: Establish standards for investment quality, budget stewardship, audience alignment, and cross-market consistency, ensuring strategic rigor and executional readiness across all workstreams.

Issue Resolution & Risk Management: Lead resolution of cross-channel and cross-market challenges, mitigating risks and driving alignment across teams and stakeholders.

Team Leadership & Capability Development: Foster a culture of strategic thinking, collaboration, and continuous improvement through influence, coaching, and shared accountability.

Innovation & Marketplace Expertise: Champion testing, learning agendas, and emerging media opportunities by translating marketplace trends into actionable investment strategies and future growth opportunities.

Qualifications

12+ years of progressive agency-side media investment experience across digital and traditional channels.

5+ years of senior team leadership experience, including guiding experienced specialists through influence and establishing accountability across matrixed teams.

Experience working across U.S. and international media plans, with the ability to balance enterprise consistency and local-market requirements.

Strong cross-channel fluency and the judgment to integrate specialists without needing to be the deepest practitioner in every channel.

Demonstrated experience stewarding significant media investments, managing cross-market complexity, and guiding decisions with clear business rationale.

Exceptional senior-client leadership, facilitation, presentation, and executive communication skills.

Working knowledge of media systems, buying methods, contract operations, governance, and the upstream and downstream impacts of investment decisions.

Strong commercial judgment, curiosity, organization, accountability, and composure in a fast-moving environment with multiple markets and stakeholders.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $149,340.00 - USD $204,400.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/5/2027.