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Head of Marketing
Hiring Company
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Head of Marketing
About the Role
Locations:
Greater Atlanta, GA Area (On-site - Headquarter location)
Functions:
- Marketing
- Sports Management
Known Requirements:
- 8+ years experience of relevant marketing & digital media in complex, matrixed, consumer facing organization required
- 4+ years experience of leading multi layered team of direct reports required
- Experience of working with outside agencies, internal creative team members to develop 360 degree, multi faceted marketing campaigns including creative, communications, influencer, media, digital, social media marketing & executing them across digital, physical channels to achieve measurable business objectives required
- Experience of creating multiplatform content strategies, based on major & emerging social platforms required
- Experience of managing external agencies & internal partners required
- Experience of leveraging data analytics to influence marketing, digital strategy & tactics required
- Understanding of customer segmentation & how to address different needs of each consumer group required
- Prior knowledge & passion for professional soccer in the US, worldwide preferred
- Prior experience in various marketing disciplines including marketing strategy, brand management, event marketing, customer relationship management, promotions, creative development & advertising preferred
- Experience of using data & analytics to gain deep understanding of consumers, their behaviors across various touchpoints preferred
- Prior Experience with membership related activities including reducing customer churn, nurturing current members & recruiting new members preferred
- Experience of working with professional sports leagues, teams, in hospitality industry or for an entertainment property preferred
- Understanding of Atlanta based consumers & local market nuances preferred
- Bachelor’s Degree in Marketing, Business or equivalent required
- Master of Business Administration (MBA) preferred
Hiring Company
Hidden Company
About the Company
Major professional league sports franchise
Industry
Sports
Type
Privately Held
Age
Established Company (more than 10 years old)
employees
51-200