Head of Marketing

The Company is seeking a Head of Marketing to set and lead strategic marketing across a portfolio of large-scale B2B events. Responsibilities include developing campaigns to grow visitor acquisition, delegate registrations, and brand visibility; leading integrated digital, content, partnership, media, and PR activity; and managing and developing the marketing team. The role also involves collaborating with commercial and event teams to support revenue goals, overseeing brand positioning and market expansion, and analyzing campaign performance to improve return on investment and audience growth. Candidates should have at least two years of marketing management experience, preferably in B2B events, exhibitions, conferences, or media, and a bachelor’s degree in marketing, business, communications, or a related field. Required capabilities include audience acquisition, digital marketing, integrated campaign delivery, data-driven analysis, and experience with CRM and marketing automation tools. Applicants should also bring experience delivering large-scale, multichannel initiatives and managing strategic partnerships, along with strong communication, presentation, and people leadership skills. The role calls for an organized, analytical, creative, and proactive approach, with the ability to manage multiple projects and turn insights into measurable results.