Vice President of Digital Marketing

The Company is seeking a Vice President of Digital Marketing to lead global digital growth for a premium consumer brand. The role will shape and execute digital strategy to drive customer acquisition, conversion, retention, and commercial growth across regional and international markets. Responsibilities include optimizing paid media, search, and other digital channels; improving website performance and the end-to-end customer journey; and using customer data and personalization to strengthen engagement and loyalty. The VP will also oversee marketing analytics and investment effectiveness, develop digital teams, and collaborate with commercial, revenue, and technology stakeholders. Candidates should have proven leadership experience in global or regional digital marketing, with strong expertise in performance marketing, paid media, search, and conversion optimization. They should demonstrate success driving direct revenue, customer acquisition, and measurable commercial results, alongside knowledge of customer relationship management, marketing automation, customer data, and personalization. Experience with premium consumer brands is required. Strong analytical, strategic, and leadership skills, including the ability to influence senior stakeholders, are essential.