Vice President, Loyalty

The Company is seeking a Vice President of Loyalty to lead the commercial performance and delivery of its multi-market loyalty programme. The role owns the programme’s P&L, operating priorities, customer engagement outcomes, and product roadmap, while driving performance through member and financial data. Responsibilities include overseeing programme launches and partner negotiations, evolving customer propositions and member experiences, and coordinating delivery across shared teams. The VP will also manage delivery risks and dependencies, resolve operational issues, and develop the loyalty team. Candidates should bring significant senior leadership experience with a live, multi-market loyalty programme or similarly complex rewards business, along with proven P&L ownership and measurable commercial results. They need a strong understanding of loyalty economics, including points liability, breakage, rewards costs, and partner economics, as well as the ability to analyze customer and financial data and turn insights into action. Practical experience in loyalty operations, partnership management, launch execution, and cross-functional delivery is required. Strong commercial judgment, stakeholder negotiation, matrix leadership, and people management skills are essential.