Vice President of Marketing Greater Albany, NY Area

The Company is seeking a Vice President of Marketing to build and scale its marketing function and establish a global category-leading position. The role will shape marketing strategy, strengthen brand awareness and positioning, and develop a predictable pipeline engine measured through CRM data. Responsibilities include leading and expanding the marketing team across demand generation, events, paid media, search, product marketing, brand, and community; improving systems and processes; and scaling go-to-market efforts in the United States. The VP will work closely with company leadership and cross-functional teams to align on targets, audiences, and handoffs, while testing performance and prioritizing effective growth initiatives. Candidates should bring substantial B2B SaaS marketing leadership experience, including team management, pipeline ownership, and experience scaling through periods of rapid growth. The role calls for a hands-on builder with strengths in brand development, product-led or AI-native marketing, positioning, storytelling, and revenue-focused analysis. Applicants should be comfortable using data to guide decisions, hiring and coaching teams, and adapting quickly in ambiguous environments. Excellent written and spoken English is required; experience in partnerships, channel sales, or customer relationship management systems is an advantage.

Hiring Company

Introw