Vice President of Marketing Greater Tampa, FL Area

The Company is seeking a Vice President of Marketing to establish and lead its marketing function across transportation and logistics operations. The role includes setting marketing strategy, building a team, and partnering with Sales to define and generate qualified leads. The successful candidate will implement campaign attribution and lead scoring, connect marketing activity to pipeline and revenue, and oversee driver-recruiting marketing. Responsibilities also include strengthening the brand and digital presence, managing budgets and external agencies, and tracking campaign performance. Candidates should have at least 10 years of marketing experience, including five or more years leading a team or function, and a demonstrated record of driving revenue or pipeline growth. A B2B marketing background and hands-on experience with CRM-based attribution and lead scoring are required. The role also calls for experience managing budgets and vendors or agencies. Experience in transportation, logistics, driver-recruiting marketing, or building a marketing function from the ground up is an advantage.

Hiring Company

AFC Companies