Senior Vice President, Digital Marketing Strategy & Channels

The Company is seeking a senior digital marketing leader to set enterprise strategy and improve performance across websites, search, email, marketing automation, and emerging channels. The role will shape digital journeys and experiences around audience needs and business goals, establish governance and maturity roadmaps, and guide discoverability, content distribution, personalization, and engagement. Responsibilities include building a data-led test-and-learn operating model, defining channel KPIs and reporting, and connecting digital investment to measurable business outcomes. The leader will also develop a global team and collaborate with cross-functional partners to deliver integrated digital experiences and continuous channel improvements. Candidates should have 15 or more years of experience in digital marketing, strategy, web experience, search, media, or a related field, combining strategic leadership with hands-on execution. Significant experience leading enterprise digital marketing in financial services or another highly regulated industry is required, along with expertise in website strategy, SEO, AEO/GEO, paid media, marketing automation, personalization, and analytics. Applicants should have a record of building scalable capabilities, governance, and test-and-learn frameworks, and of leading global teams while influencing senior stakeholders. A strong commercial mindset and the ability to translate audience insights and digital investments into measurable outcomes are essential.