Vice President, Media Greater Boston, MA Area

The Company is seeking a Vice President of Media to lead media strategy and execution across North America. The role will adapt global frameworks to regional needs, guide full-funnel media planning and investment, and oversee local market teams to deliver against business and performance goals. Responsibilities include managing regional budgets, strengthening planning and measurement practices, and leading agency and retailer partnerships. The Vice President will also collaborate with marketing, sales, finance, analytics, and other teams to align media activity with commercial priorities and advance innovation. Candidates should have at least 15 years of media strategy, planning, investment, or related leadership experience, including experience managing multi-market teams and complex, matrixed environments. They should bring deep expertise in brand and performance media, strong analytical skills, and experience with measurement approaches such as marketing mix modeling and attribution. The role requires a record of managing large regional budgets, improving operational performance, and influencing senior stakeholders. High AI competency, executive-level communication skills, and the ability to drive measurable growth are also required; experience with consumer brands, retail media, and commerce platforms is preferred.

Hiring Company

SharkNinja