Vice President of Marketing Analytics

The Company is seeking a Vice President of Marketing Analytics to establish a comprehensive measurement framework and guide cross-functional teams across marketing, product, and data engineering. The role will define performance metrics and growth frameworks, oversee full-funnel attribution, and improve campaign performance across digital and other marketing channels. Responsibilities include designing predictive lead-scoring and audience segmentation models, translating business needs into technical specifications, and delivering executive dashboards and strategic insights. The VP will also lead and mentor analytics professionals and build scalable systems that turn behavioral and financial data into business intelligence. Candidates should have a bachelor’s degree in a quantitative field and 7–10 years of experience managing complex, multichannel B2B marketing data, ideally in financial services. Strong expertise in media mix modeling, multi-touch attribution, and marketing ROI is required, along with proficiency in CRM and marketing automation platforms. Applicants should bring advanced knowledge of web analytics and digital event tracking, exceptional SQL skills, and practical scripting experience in cloud data warehouses. A proven ability to create executive-ready reports using business intelligence tools is also essential.