Vice President of Marketing, Franchise, Data-Driven, B2B

The Company is in search of a strategic and results-driven Vice President of Marketing to spearhead the growth of B2B channels, with a specific focus on franchise networks. The successful candidate will be responsible for defining and owning the overall marketing strategy, leading B2B marketing initiatives, and developing franchise marketing programs that ensure consistent brand execution and measurable performance. This role demands a leader with a proven track record in B2B marketing, at least 5 years' experience in senior leadership roles, and a strong background in brand strategy and positioning for complex, growth-oriented organizations. The VP of Marketing will also be tasked with overseeing multi-channel campaign execution, and data-driven performance measurement, and will be expected to partner with sales, product, and franchise stakeholders to build integrated programs and optimize marketing ROI. Applicants for the Vice President of Marketing position at the company should possess deep expertise in data and analytics, including experience with marketing analytics, attribution, CRM, marketing automation, and BI tools. The role requires a leader with exceptional leadership and people-management skills, capable of scaling a high-performing marketing team and driving continuous improvement through testing, marketing automation, personalization, and customer segmentation. The ideal candidate will have a strong command of multi-channel environments and a proven ability to manage sizable marketing budgets, agencies, and vendor relationships with a focus on ROI and efficiency. Superior communication and presentation skills are essential, as the VP of Marketing will be expected to present marketing performance, strategic plans, and business cases to executive leadership and the board.