Vice President, Marketing Communication & Social

The Company is seeking a Vice President for Marketing Communication and Social. The successful candidate will be responsible for leading the group's social media vision, strategy, and roadmap in alignment with brand and commercial goals. This role involves driving the global growth of the social ecosystem, creating scalable guidelines for global brand consistency, and building platform strategies specific to the Chinese market. The VP will also be tasked with using social insights to enhance brand positioning, identifying opportunities in social commerce and the creator economy, and leading the global social content strategy across various channels. Candidates for this role at The Company should have a Bachelor's degree in a relevant field and at least 15 years' experience in leading social media, digital marketing, or content strategy, particularly within the luxury, hospitality, lifestyle, travel, or premium consumer sectors. A strong focus on the Chinese digital ecosystem, including platforms like Xiaohongshu, WeChat, Douyin, and Weibo, is essential. The role requires a proven track record in establishing social media governance, and global best practices, and a strong commercial focus on connecting social performance to business outcomes. The ideal candidate will have deep knowledge of audience segmentation, social analytics, and performance measurement, as well as excellent communication skills in English, Cantonese, and Mandarin. Leadership experience in managing teams and external partners, as well as the ability to influence senior executives, is also necessary.