Chief Marketing Officer (CMO)

The Company is seeking a Chief Marketing Officer to lead its marketing function and support the continued growth of a subscription-based direct-to-consumer business. The role includes setting strategy, developing and unifying a multidisciplinary team, and taking ownership of customer acquisition, lifecycle marketing, and retention. The CMO will oversee performance marketing, brand campaigns, marketing budgets, and agency relationships, while establishing the processes, systems, KPIs, and accountability needed to scale. The position also involves improving the e-commerce experience and marketing measurement, and assessing potential growth opportunities. Candidates should have at least 10 years of senior marketing leadership experience, including leading a sizable, multidisciplinary team through rapid growth. Deep expertise in subscription or direct-to-consumer e-commerce, performance marketing, CRM, and retention is required, along with a record of connecting marketing investment to business results. Applicants should bring strong analytical skills, experience managing significant budgets and multichannel campaigns, and the ability to build structure in a growing organization. An entrepreneurial, hands-on approach and confidence in making independent decisions are important; experience in conversion optimization, digital product, retail, or product development is an advantage.